ABOUT US | Oscar of Sweden

Oscar of Sweden

Oscar of Sweden is a family owned company that creates shirts for the modern and fashion forward men. We have worked with craft, quality and style since 1949.

Correct Shirt Size for Every Customer 

Oscar of Sweden makes shirts with a twist. Some of them are timeless and classic, while others are trendy and seasonal. All our collections are made with focus on craftsmanship, design, quality and perfect fit.

Only shirts since 1949

We have worked with only shirts for over 70 years. And we are still dedicated to the details.

Working with shirts, shirts and even more shirts for over 70 years, we know how to get things done and to get them just right. Our designers have always had a common purpose: to create the perfect shirt. Founded in 1949, it was run from a small basement in textile town Borås on the Swedish west coast. With focus on only shirts it gradually grew larger over the years. Today our quality shirts are sold all over the world but are still designed in Borås, Sweden.

It takes hard work, passion and precision, to create the perfect shirt. We should know, we’ve been doing this for more than 60 years. We carry our history with pride and always work with quality and style. We put consideration and thought into every part of the work, simply believing in shirts that fit, no matter the occasion. We are dedicated to the details. Every fit, cut, pattern and seam must be excellent. There’s nothing left to chance. You can both see and feel, that you’re wearing a shirt from Oscar of Sweden. Therefore we put great emphasis on choice of fabrics, buttons and thread, to weaving techniques and washing of textiles. We provide everything between linen and chambray. There are no special occasions because each occasion itself is unique and requires the right shirt. However, our shirts fit most occasions; work, party, wedding, funeral or other times when you’ll need to look proper, sporty, preppy, stylish or just relaxed.

Piece of Sweden

Our Autumn collection for 2015 is photographed at Fjällgården in Åre. A perfect place for our colorful collection, its palette reflecting the rich tones of autumn’s changing leaf garb – green, yellow, orange, red. As a contrast, the white buttons beat a retreat. The 2015 collection also offers prints, ranging from classy designs with micro prints to larger, more sweeping gestures. The collars are smaller, shorter, and we also unveil a new, stylish round collar. As usual, nothing is left to chance when it comes to fit.

Slim fit has consolidated its place in the fashion silhouette and with our continued investment in twice as many sizes by using single sizes, it’s looking better than ever.

Contact Us

Oscar of Sweden AB
Bryggaregatan 8, Borås, Sweden


VAT nummer
SE 556988 1278 01