So what do we offer?
Oscar of Sweden’s new releases for autumn and winter 2016 have one thing in common: The collection is urban – very urban. It weaves together the metropolitan claims to quality with the genuine craftsmanship of finely worked details and two-ply twill – a quality fabric that ensures great lustre and vibrant colours.
We’re also introducing a uniquely generous selection of top-class, two-ply Italian flannels. A true urban environment is fast-changing and trend-sensitive.
Our new collection reflects this season’s fashions with paler colours, darker tones and a renaissance of stripes. The dominant pattern element is still prints, both in dressy and casual styles, although the casual prints are definitely splashier.
For just the right relaxed feel, we’re also launching garment-washed models, a treatment that creates volume in collars and materials. The result is quite simply a favourite shirt right from the start.
Our choice of venue to show off this new collection was simple. We went straight to the crowning glory, the Venice of the North, the capital of Sweden – Stockholm. A city of traditions with a reputation for having its finger on the pulse of the future.
Once languishing at the outskirts of Europe, now an essential destination for the trend spotters of the modern fashion industry. A city that has conquered the world with fashion, music and computer games.