Oscar of Sweden spring / summer 2018 collection lives and breathes the mediterranen vibe – designed by our experienced Swedish designers, the shirts will instantly give you the relaxed holiday feeling no matter where you might be. We are confident that you´ll appreciate the soft cotton or linen fabrics and playful large print patterns during a hot summer´s day.
It was no coincidence that we chose the small Italian town of Portofino as a backdrop to our collection photoshoot. The colours, the sense of style, the fashionable yet casual dressing of the ladies and gents walking the small cobble-stone streets, the bright blue sea, the appreciation for handicrafts – this small town resembles Oscar of Sweden and what we stand for. Although the Italian fashion is what inspired our latest collection, it is the garments that make us who we are – large-patterned and detailed garments in bright colours. And of course, comfortable to wear.
Another great news is that our swimwear launch last year received a very warm welcome from our customers and new designs will be added for this season as well. So keep an eye out for swimwear news as the warmer days draw closer!