Spring / Summer 2017

Oscar of Sweden spring, summer 2017 shirt brand image

This year, Oscar of Sweden offers a colourful collection exuding a great attitude. The garments are colourful, large-patterned and have elements of cerise and red as well as blue and green. The classic stripes are back and we believe that this trend will be a big hit among our customers.

In addition, we are also introducing the shirt model super slim, which provides a great silhouette. The season’s choice of material is imbued with cotton, and double-twined wrinkle free cotton is becoming increasingly popular. At Oscar of Sweden you will always find a large selection of shirts with perfect fit.

Another new feature of the season is that we are launching swimwear. We want you to be able to wear colourful garments on the beach as well. This year you will find a shorter and longer design in four trendy colours. Naturally the entire collection conforms to our DNA; offering colourful garments with lovely patterns.

The photographs for the SS17 catalogue were taken in the seaside town of Båstad, and our reason for choosing Båstad in particular is simple. The town is a well-known and classic summer destination which many associate with well-dressed and positive people. The landscape is also incredibly beautiful and typically Swedish.

Oscar of Sweden spring, summer 2017 shirt brand image